American Cancer Society, Barricade
In a campaign intended to address fear with humor, the American Cancer Society shows the "lengths" that straight men will go to to avoid a rectal examination for prostate cancer.
The tagline: "Getting a prostrate examine isn't nearly as bad as people think."
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User Comments
Harold Levine
Oh my god, having someone put a finger up my ass must mean I'm gay, I can't let that happen! These ads play upon the fear of anal penetration that is based on deep-seated homophobia. And by the way, not all women have "loved ones" who are men, as suggested by this ad.
Meredith
So the only possible reason that a man would be wary about a prostate exam would be homophobia? And "loved ones" could mean husbands/boyfriends/significant others but it can also mean father, brother, friends, etc.
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