Leder & Schuh, Sperm Bank

Two women sit closely in front of a computer in a sperm bank, looking up information about possible donors.

The first candidate listed is a 41-year-old, athletic brain surgeon. The women look at each other, shake their heads, and press the "next" button. The second contender, a 38-year-old Nobel prize winner and non-smoker is also rejected. Next, the women see a picture of an overweight shoe salesman, 44. He, of course, works for Humanic -- and the women are ecstatic. They kiss and touch each other romantically.

Their relationship (and their desire to have a child) is presented positively in this ad for Austrian shoe company Humanic. Posters showing the two women kissing were also a part of the campaign.