Benetton Group, Baby

Members:

1990 Print Report A Problem

Company

Benetton Group

Brand

Benetton

Industry

Fashion/Apparel

Media Outlet

Country

Italy

Region

Europe

Agency

Benetton Group in-house

AdRespect Themes

User Comments

Alicia

How lovely and sweet!

Alia Stavrand Woolf

It's a really beautiful ad.

Darus Walls

Visually stunning and masterfully conceived.

Cece Benjamin

I've always thought this ad to be beautiful. I never thought there was anything "gay themed" about this ad. I still don't. It's more about the beauty of our races. It never came across as a couple. Both women look like teenagers; it'd be more believable that they were babysitting. I've always taken the image simply as representation of the beauty of our
races. If Benetton intended any lesbian undertone, I don't think they were
successful in the least with this one. There's no passion, no link between the two women - and the child is just there.

Has anyone noticed how "American Gothic" this is?

Lindsey Ho

The ad's image celebrates ethnic diversity and unity.
In order to target gay and bisexual consumers, a loving glance between a different couple (since this ad already establishes a story) with the baby in middle would be effective.

Makes me want to buy stuff... (of theirs)!

Audrey Gilles

It's making me think, but I don't see this as lesbian-themed as much as I would diversity or feminism.

Laura Moody

That's absolutely beautiful.

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