Gay & Lesbian Alliance Against Defamation, I Do
This ad is one of several submissions into the GLAAD "I DO" competition. “I DO” is a national competition to create the best 30-second television commercial in support of marriage equality for same-sex couples.
This ad takes the approach of a family album, showing pictures of a family in happy times together. It begins with a piano playing the background and the words "You showed us love."
After a few happy pictures of the parents and kids, the words "You taught us to nurture," appears. Pictures of the kids together come across the screen.
Then the words "We were paying attention." appear. Pictures of a gay couple appear on the screen, along with pictures of the same couple getting married, and with their baby. It is assumed that one of these men was one of the children from the family in the pictures from the beginning of the ad.
The tagline is: "Support love. Support gay marriage."
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