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Philip Morris Cos., Clean Your Hands

Members:

2001 Print Report A Problem

Two men in sleeveless shirts are casually walking arm-in-arm in a park. One has his hand on the other guy's butt. The text for the French chocolate bar reads, 'You always need to clean your hands somewhere after eating a Rocher Suchar."

The ad ran in France's liberal and second largest daily newspaper, Liberation.

Company
Philip Morris Cos.
Brand
Rocher Suchard
Industry
Confectionery/Candy/Gum
Media Outlet
Print
Country
France
Region
Europe
Agency
Y&R
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