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Philip Morris Cos., It's About Getting Out

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1993 Print Report A Problem

After years of local sponsorships and advertising in San Francisco and elsewhere, this gay newspaper ad is the first coordinated national campaign from Miller. It pictures a beach and roller skaters/bladers with the tagline "It's about getting out," a play on coming out of the closet. It ran in the San Francisco Sentinel on July 21, 1993.

Company
Philip Morris Cos.
Brand
Miller Genuine Draft/MGD
Industry
Alcoholic Beverages
Media Outlet
Print
Country
United States
Region
North America, US Regional,
Agency
Louis London
AdRespect Themes
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