WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Mars Inc., Vanessa

Members:

Two guys sit on the beach, eating a candy bar. Meanwhile, a woman walks in front of them, wiggles her butt dramatically as she sets down her towel and prepares for the beach.

"That's different," one of the guys says to his mate, whose mouth is full of a bite from his candy bar. "Yeah, I think it's the nuts," he replies, referring to the hazelnuts in the Snickers bar -- then in a double entendre, the camera cuts to a front shot of the woman, who is actually a well-known Australian drag queen (Vanessa Wagner).

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User Comments
Darus
Go Sydney! Go Snickers! Nice play on nuts!

Scott
The wiggly bum is not your average drag queen, but Sydney icon Vanessa Wagner. Wagner is a respected community advocate and hostess-with-the-mostest; she not only humorously reaches the queer market, she reinforces her very positive self-image. She's got history in Sydney and we love her to bits.

Joe Wickliff
This is a great commercial! One of the funniest yet. The two stereotypically straight guys are barely fazed by the sight of the drag queen, and she makes no attempts to hide. Australia has always had an affinity for the Priscillas and this is no exception. Not meant to preach or get any message across, it is just a funny commercial.

Andrea James
Hmm. A lame pun on nuts. What will they think of next?