This ad features Green Bay Packers star Reggie White, who delivered an infamous speech to the Wisconsin Legislature. White railed against homosexuality, which he described as "rampant" not just among white folks.
"Homosexuality is a decision, it's not a race," he said. "People from all different ethnic backgrounds live in this lifestyle."
This coalition of conservative religious groups believe that homosexuals can choose their sexuality -- part of an effort to promote the idea of being "ex-gay." The campaign, which appeared in USA Today and other major papers across the US, succeeded in bringing the question to the forefront of the media for several months, though it also brought later embarrassment as stories appeared about ex-gay leaders who had failed to change their sexuality as they maintained.