WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

HP/Hewlett-Packard Co., Your Ideas

Members:

2001 Print Report A Problem

Although Hewlett Packard has advertised in gay media since 2001, it has not created any widespread gay-specific creative for its ads.

This recruitment ad appeared in a program book for a GLAAD event and in Denver's Pride Parade.

The otherwise generic image of a man is supported by text about diversity: "Your ideas can change the world. At HP, we value your ideas, because they are as individual as you are. We invite you to transform your ideas into solutions. Consider the opportunities that can only be found at HP."

Then added in is specific text for the event that states, "HP is proud to be a Corporate Sponsor of Pridefest 2001."

Company
HP/Hewlett-Packard Co.
Brand
HP/Hewlett-Packard
Industry
Computers/Software/Tech
Media Outlet
Print
Country
United States
Region
North America, US Regional,
Agency
unknown
AdRespect Themes
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