WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Burger King Corp., Burger King x Ru Paul

Members:

2023 Television 100% Report A Problem

In a ball-style voguing competition, an MC rapper announces the "category is...Juicy and Delicious!" One person has sneakers that look like a burger, then RuPaul appears in a sequin dress that also looks like a burger. She wins, of course, and asked her "first words as queen?" She says, "YOU rule!"

The spot supported season 15 of RuPaul's Drag Race on MTV.

Company
Burger King Corp.
Brand
Burger King
Industry
Restaurants
Media Outlet
Television
Country
United States
Region
US National
Agency
m ss ng p eces
AdRespect Themes

Racial Diversity

Real GLBT Person

Camp/Gay Drag

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