WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Burger King Corp., Men's Calendar

Members:

A man opens a package containing a male model calendar called "Stallion Batallion." He notices that his friend (roommate? partner?) is peering over his shoulder and he explains, "It was only $1.99. I got it off the Internet," as they continue to closely examine the pictures.

The tagline is, "We know you'll buy anything that's $1.99 so make it something good. The flame-grilled double cheeseburger and the crispy chicken sandwich- just $1.99 each."

The men in this ad do not seem to be obviously gay or straight nor do they make positive or negative reactions when looking at a calendar of male models.

This ad receives a rating of 80.

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