L'Oreal/Loreal, 33 Shades of Makeup to Match Any Skin Tone

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2017 Television 100% Report A Problem

Emphasizing the diversity of its colors, L'Oreal interviews many models, one is 100% Kenyan, another is a mix of English, Irish, German and Cherokee American-Indian. Then transgender model Hari Neff appears, announcing she is Eastern European, and others follow too.

Then a male in a hat appears as well, saying "True Match adds to the love that I already have for my skin.

Neff reappears and says the signature line for L'Oreal: "Because I'm worth it."

Company

L'Oreal/Loreal

Brand

L'Oreal True Match

Industry

Cosmetics

Media Outlet

Television

Country

United States

Region

US National

Agency

McCann

AdRespect Themes

Real GLBT Person

User Comments

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