WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Mondelez International, Oreo Pride

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Kraft Foods posted this digital-only version of an imaginary Gay Pride Oreo cookie on its Facebook page in June 2012.

Basil Maglaris, a spokeswoman for Oreo’s parent company Kraft Foods, said in a statement to ABC News that the image was part of a “series of daily ads reflecting current events in a fun way using images of OREO cookies and milk. We are excited to illustrate what is making history today in a fun and playful way,” she said in an email to ABC News. “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.”

Kraft is not planning to sell the rainbow-stuffed Oreo in stores, Maglaris said.

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