Mondelez International, Where There's Love, There's Family

Members:

2020 Television 100% Report A Problem

Hot on the heels of a campaign from Mondelez sister snack brand Oreo featuring a biracial woman bringing her girlfriend home, Ritz Crackers also includes a diverse queer storyline as part of its holiday stories.

A Latino man texts his mom, “Can we talk?” He then meets up with his black boyfriend (who applied lipstick in getting ready) and chosen family of LGBTQ folks for the holiday. “The holidays are about spending time with family. Whether it’s the one you’re born into, or the one you make,” the narrator says. The tagline: “Where there’s love, there’s family.”

Company

Mondelez International

Brand

Ritz Crackers

Industry

Packaged Foods

Media Outlet

Television

Country

United States

Region

US National