Bacardi Ltd., Italian. Sensual. Warm.
A rare, lesbian-themed alcohol ad.
Alcohol is by far the most crowded category in gay marketing, with over 40 brands jostling for attention. Perhaps the most consistent presence has been Seagram's Absolut vodka for over 17 years, but Miller Brewing Co. has also had a mixed presence in gay media since the mid-1970s. Somewhat impervious to early fears of criticism from religious conservatives that other marketers worried about, so-called "sin products" such as alcohol also had something no other marketers did before the 1990s – an easily quantifiable marketplace: gay bars. They didn't need to do research to find out how much gays purchased their products, they just looked at their sales.
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User Comments
Helen
Very classy & erotic. Nothing more than an embrace, but very sensual.
Janice
Absolutely lovely :D Those are just the kind of girls I like, and it's nice that they're showing that some girls like each other, rather than just having "hot" twins posing together (I'm looking at you, Budweiser). Very tasteful and it makes me get those warm fuzzies.
Audrey Gilles
Original, stated, tasteful.
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