WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Wm. Wrigley Jr. Company, Fruity, Yet Strong

Members:

2002 Print Report A Problem

An overweight man in drag wears a goofy smile, along with a Carmen Miranda-style fruit hat, matching fruit bracelets, earrings and a necklace.

Company
Wm. Wrigley Jr. Company
Brand
Altoids
Industry
Confectionery/Candy/Gum
Media Outlet
Print
Country
United States
Region
North America
Agency
Leo Burnett Co.
AdRespect Themes
User Comments
Andrea James
I guess if one takes issue with the term ‘fruity,’ this might be a problem.

Maj
My gay friends love it even more than I do. A very forward-thinking and europeanish ad. Not as worried about offending as the usual American drivel ads we see all the time. MORE!

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