Sentry, Hockey Players

Members:

2005 Television Report A Problem

A group of men is playing a cutthroat game of hockey. The team retreats to the locker room afterwards. Once most of the players have left, two remain on the bench with their shirts off. They make eye contact, and one of them removes his shorts and towel in direct view of the other and proceeds to the showers. The other follows. A shot of condoms propped up against an ice skate concludes the ad.

Company

Sentry

Brand

LGBTQ health awareness

Industry

Nonprofit/NGO (gay)

Media Outlet

Television

Country

Sweden

Region

Europe

Agency

unknown

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