Schlitz Brewing Co., Golf
The ad features a group of men drinking beer who have been playing golf together.
The last illustration shows two men making eye contact toasting the occasion.
The text reads: "I was curious.. I tasted it and now I know why Schlitz is the beer that made Milwaukee famous!"
The advertisement is rated Gay Vague because the nature of the interactions, especially among the men, are suggestive of gay attraction. Additionally, the verbiage of the ad, including words like "curious," add to the innuendo.
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