WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Schlitz Brewing Co., Rock

Members:

While the ad features both men and women, the men are always, especially in the last illustration, paired up.

There are two presumably straight couples shown outdoors, but the men and the women are shown only socializing with the same sex.

The text reads: "I was curious.. I tasted it and now I know why Schlitz is the beer that made Milwaukee famous!"

The advertisement is rated Gay Vague because the nature of the interactions, especially among the men, are suggestive of gay attraction. Additionally, the verbiage of the ad, including words like "curious," add to the innuendo.

Brand
Media Outlet
Region
Agency
AdRespect Themes
User Comments
Nothing here - be the first to comment!