WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Schlitz Brewing Co., Cowboys

Members:

The ad features a group of men dressed as cowboys and drinking beer. There is also a woman present, dressed similarly.

The last illustration shows two men making eye contact toasting the occasion.

The text reads: "I was curious.. I tasted it and now I know why Schlitz is the beer that made Milwaukee famous!"

The advertisement is rated Gay Vague because the nature of the interactions, especially among the men, are suggestive of gay attraction. Additionally, the verbiage of the ad, including words like "curious," add to the innuendo.

Brand
Media Outlet
Region
Agency
AdRespect Themes
User Comments
Nothing here - be the first to comment!