WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Schlitz Brewing Co., Garden

Members:

While the ad features both men and a woman, the men are always, especially in the last illustration, paired up.

There are two men and one woman shown. The last illustration shows the two men making eye contact toasting the occasion.

The text reads: "I was curious.. I tasted it and now I know why Schlitz is the beer that made Milwaukee famous!"

The advertisement is rated Gay Vague because the nature of the interactions, especially among the men, are suggestive of gay attraction. Additionally, the verbiage of the ad, including words like "curious," add to the innuendo.

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