AIDS Project LA, Be You
With gorgeous imagery, a narrator intones, "Be strong. Be committed," then shows an older male couple holding each other.
It continues, "Be creative. Be alive. Be confident. Be proud," then shows a group in a gay march.
"Be extraordinary. Be negative. Be you."
The tagline is: "There's life after sex."
This is a hip, non-confrontational commercial that effectively conveys its message.
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User Comments
R.C.
This ad had me until it said, "Be Negative, Be You." You can still be you while positive. Makes it sound like HIV POS is a crime to those who already have it, or made them into second class. Change to say stay negative stay you.
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