WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

American Express Co., There's One

Members:

2005 Print Report A Problem

This ad, which appeared in both gay and mainstream publications, features two women hanging out at home, and superimposed on the picture is the text: "I'm the impulse buyer and she's the coupon clipper. Is there a card that can work for both of us?"

Company
American Express Co.
Brand
American Express
Industry
Financial Services
Media Outlet
Print
Country
United States
Region
North America
Agency
Ogilvy & Mather Worldwide
AdRespect Themes
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