WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

American Express Co., David Collins, Scout Productions

Members:

2004 Print Report A Problem

This print ad features David Collins of Scout Productions, the openly gay producer of the hit program "Queer Eye for the Straight Guy," and is part of a corporate trend in using openly gay endorsers. American Express followed this ad with a TV spot featuring Ellen DeGeneres, who came out as the first lead TV character and actress in 1997.

Company
American Express Co.
Brand
American Express
Industry
Financial Services
Media Outlet
Print
Country
United States
Region
North America
Agency
Ogilvy & Mather Worldwide
AdRespect Themes
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