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Dodo Co., Closeup

Members:

2001 Print Report A Problem

Korean transgender model Harisu (also written as Ha Ri-Su and an adaptation of the English phrase "hot issue") stars in this print and TV campaign for facial powder.

Ha comments about it: "The concept of the commercial was transgender and I didn't want to lose that chance to debut as a model.  I don't want to face people dishonestly. I won't be able to hide it after all. It's better to make it clear from the start."

Company
Dodo Co.
Brand
Palgantong Fania (Red Box)
Industry
Cosmetics
Media Outlet
Print
Country
South Korea
Region
Asia
Agency
unknown
AdRespect Themes
User Comments
Lori Buckwalter
I think this is a positive image of trans identity, which presents Ha as a beautiful young woman without being overtly sexual. I certainly like her comments about openness and pride.

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