WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Dodo Co., Harisu

Members:

In this dreamy, quiet ad, transgender model Harisu sits on a chair with a plain background and smiles.

Harisu whispers "wonsungi ongdungi bbalgae," which is the first line of a children's rhyme. It literally means "a
monkey's rump is red." The line is repeated three times, then the end is "bbalgae" - red. It may have been a test line for the microphone. Later the camera shows closeups of her hands and a swallow of her Adam's apple. She giggles as the ad closes, and says in a child's-level Korean, "Understand?"

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