WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Dodo Co., Yellow

Members:

Korean transgender model Harisu (also written as Ha Ri-Su and an adaptation of the English phrase "hot issue") stars in this print and TV campaign for facial powder.

One reader offered this translation of the large text in Korean: "A woman can be beautiful if she wants to be. Absolutely."

Ha comments about it: "The concept of the commercial was transgender and I didn't want to lose that chance to debut as a model.  I don't want to face people dishonestly. I won't be able to hide it after all. It's better to make it clear from the start."

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Anonymous
Simply for the fact that this advertisement declares the model as a woman is resoundingly positive - especially considering that most ads depicting this theme would declare 'she is a he' and joke about it. She's a well-known transgendered person in Korea.