SABMiller, Foul or Fantasy?
A young man and woman enter her apartment and begin making out in the hallway. After a sexy kiss, she sashays invitingly into the living room and turns down the light. He goes into the kitchen to get two beers out of the refrigerator and at that moment her roommate's head pops up from the couch. As he closes the door and sees a photo of the two attractive women together, the sexual possibilities cross his face as he reaches in for a third beer.
Text offers the tagline: "Never miss a genuine opportunity." Others in the campaign offer similar male fantasies. The ad is indeed simply just a male ideal of lesbians -- even though the two women show no actual suggesting of being so. Not holding back, Advertising Age ad critic Bob Garfield savaged the overall campaign, calling it "puerile crap," "sexist" and "soft porn" that is "vulgarly pandering to the crudest common denominator" and that it played to "sub-adolescent sex fantasies." He did not specifically review this ad.
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