WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Deutsche Bahn AG, Umsteiger/Transfer

Members:

To the sound of waves and seagulls, a man and woman walk together with their arms around each other on a seashore boardwalk.

A man walking the other way suddenly catches the eye of the other man, who suddenly abandons the woman without a word or care and walks the other way with the fellow, holding hands with him. The woman is stunned and says nothing.

Narration says, "Over 96% of our trains get their connection trains. German State Railways giving you connections."

The implication is easy connections between switching/connecting of trains and sexualities. While the ad could be read as referring to bisexuality, the joke seems to be that straight people can simply switch to gay -- an inaccuracy -- if someone attractive comes along, and completely disregards the previous relationship.

User Comments
Tom
I think this ad is not to be taken in the negative at all. It's quite the opposite. It's refreshing to see such casual interaction between people.

Ezra
I don't see how this ad is negative. on the contrary, I think it's funny, light-hearted, and even positive in that it shows men who can find perhaps better qualities in men than in women.

Steven Bradford
I guess this is another example of the extreme over-sensitivity this easily offended web site exhibits.

Al
I agree, I don't think this ad is negative at all. After all, the Sims ad where the guy decides "What the hell, I'll dance with the guy" is in the same category.

Dieter
I find this commercial rather refreshing, since the fact that the man switches to the other man isn't such a big deal. It just says "Nobody really cares whether you're with a man or a woman, it's all fine." And THAT is positive.