Two men are sitting by a pool. One is shirtless and smoking a cigarette, and the other is holding a glass of whiskey.
The ad is Gay Vague because the reclining man's body language and his facial expression are suggestive. If the ad were more recent, the innuendo might not be as strong. It is also intriguing that the brand name is the same as the famous researcher Alfred Kinsey, "Sexual Behavior in the Human Male," released in the same year, 1948 that shocked the world to discover the frequency of same-sex relations.