Revlon, If You're Not Taking Your Eyes Off This Until You're Done, You're a Mitchum Man.

Men's room posters in this out-of-home campaign tout, "If you're not taking your eyes off this until you're done, you're a Mitchum Man." Another says, "If you know the rules of urinal spacing, you're a Mitchum Man."


The prolific campaign for this aging product that has lacked ad support for 17 years, now appears with countless versions of "manliness" in various media (actually a reported 96 executions). Others include, "If you've never written Hugz on an e-mail, you're a Mitchum Man."