Terrence Higgins Trust/CHAPS, I Can't Stand Homophobes, Especially When They Flaunt It
In this public education campaign, which ran in outdoor posters, London underground rail cross-tracks, cinema, advertising in magazines including Cosmopolitan, Family Circle, Loaded, Radio Time, News of the World and others, the tagline is, "It's prejudice that's queer."
The headline text was created after turning around comments from straight pretest group participants, such as "I don't think gays should be left alone with kids".
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