Mars Inc., Detained
In a soap opera format complete with over acting and drama, a woman angrily storms into the home of her boyfriend, who is wearing an open, silky red bathrobe.
"I thought we agreed to meet this morning," she demands as she walks in and slams his door. Caught by surprise, the man stutters, "I was... detained."
"Is that what we're calling it now, Arlo?" she asks as she crosses her arms and turns away. he starts to explain, "Constance wait, I was seduced. The eggs were so fluffy, with bacon cheese and, oh, potatoes."
Shocked, Constance spins and asks, "She cooks for you?"
With a heavy, melodramatic pause, Arlo answers, "Not she, Constance. He."
The music bell tolls, then the announcer jumps in and says, "Brought to you by new Uncle Ben's breakfast Bowls, eight tempting varieties."
In the closing shot, the woman stand next to her beau as he concentrates on his food. She asks, "So what's it going to be, breakfast or me?"
Without turning, he casually replies, "You're still here?"
The company declined on multiple occasions to discuss its commercial.
This intentionally campy soap-like drama handles the news with no negative connotation and it could have been the same response had he said it was another woman.
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I believe they mean to justify the use of stereotypes by breaking with the audience expectation of there being another woman, the "daring" nature of him saying "it's "him", and the resolution of the "wha?" response to the revelation being the bowl of breakfast food.