Unilever, Groceries
A woman walking down the street with her arms full of groceries gets bumped by two guys walking in the opposite direction and her groceries go flying.
One stops to help her pick them up and a seduction begins. They catch each others' gaze and -- in an amusing Biblical reference to lost innocence -- they both grab a rolling apple at the same moment. He then picks up a box of condoms and she smiles as a tune in the background sings, "The female of the species is more deadly than the male."
At that moment, the fellow is tapped on the shoulder by his buddy, who motions that they go. The woman stands up and begins looking around her as the two guys walk away. She sees two other guys leaning in close to each other, a British dandy (a cameo appearance by Quentin Crisp) and a tiny dog in a leather outfit. She then looks back at the two who bumped into her and they walk away with their arms around each other. (One viewer in Italy says a different version showed there, with the men holding hands.)
The one who helped looks back and smiles then shrugs his shoulders. She smacks herself on her forehead (Like the classic "Wish I had a V8" commercials in the US), realizing that she was in a gay neighborhood.
The tagline: "Men can't help acting on Impulse."
This commercial -- considered one of the first in England to overtly show a gay couple -- is a twist on the age-old perfume ad, where men spontaneously give flowers to a beautiful woman passing by.
A person who once saw this ad at a Commercial Closet presentation insisted that the man was bisexual, though the joke here is that even gay men are attracted -- if momentarily -- to women wearing the fragrance. This is summed up in the tagline.
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1. The guy who bends down to help is more boyish in the version I saw.
2. The girl is more model like and her hair isn't in braids but hanging straight down.
3. The two look up at each other as opposed to looking sideways at each other and..
4. The other guy doesn't tap but beckons the guy to come from a few meters away since it was only the boyish guy who bumped into her. This distracts the two as they both look up. The guy who stayed to help then runs to the guy who was waiting, gives him a kiss and puts his arm around his boyfriend, looking back as the girl just shakes her head, smiling, obviously humoured.
The version I saw has no other gay people around, although it is more clear that the guy is gay and not bisexual, as the attraction phase is not as prolonged as in this version.