Electronic Arts, The Player/Dancing
This ad is a live-action version of a video game.
A handsome man in a club -- with a green diamond above his head, indicating that he is the first-person player of the game -- walks over to two attractive women at a bar. He gives them a big smile and a wink.
One of the women is appalled and slaps him across the face, sending his green diamond across the floor of the dance club. Another man picks it up and puts the diamond over his head -- making him in charge of the action, as in the video game.
The first man walks over to get back the diamond but now the second guy is "in control" and motions that they should dance. So with a look of "Why not?" the first guy begins to start dancing with him.
The female narrator then announces about the game, "New locations, new characters, new interactions" and the live action turns to video animation, as the two guys continue dancing together.
"Brace yourself. The Sims are dating," the narrator says.
The company's web site says the commercial aired on MTV, TBS, TNT and VH-1 in November and mid-December.
Even as a gamer I have to add that the content of the Sims and Sims II games themselves are some of the most gay-friendly games out there. I've played a lot of different games in many different categories and they tend to ignore us outright or just see our contingent as a non-issue consumer base. More game developers should think like Maxis!