Procter & Gamble Co., Salon
This commercial, created for Spanish-language American television, shows a man requesting a hair style of his male stylist (who is trendy looking but otherwise masculine) by pointing at a man in a magazine -- rising Spanish pop-star, Alejandro Sanz.
After the stylist points out his flaky scalp and creates the style, the man gets up just as -- by coincidence -- Sanz walks by and flashes a smile at him. The man is pleasantly shocked.
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User Comments
Adrian
This commercial is not 'gay vague'. First, Latino men are more overt about being a little vain and taking care of themselves. And also even less stiff than Americans about smiling to any other person (being a man or a woman).
Terrence
Does he want to look like that star because he wants to be like him or because he likes him? Does the star make eyes at him because they have the same haircut? I don't think so. It is at the very least a warm acknowledgement, but it does have a very cruise feel about it. I couldn't help but feel that he enjoyed getting a sexual acknowledgement of "I think you're cute." It has a very sexually suggestive overtone to it.
Denise
The is most definitely not a gay commercial. The guy who got his hair cut was simply shocked to see Alejandro, and Alejandro simply smiled at him in response to the star struck look in the guy's face. No vean cosas que no son!
Diego Mathe
I'd love to agree to the fact that there is "some gayness" to this ad, but unfortunately it has been misenterpreted, probably because of a cultural gap. The guy on the picture is a rising Spanish pop-star, Alejandro Sanz, which is why the protagonist of this commercial wants to look like him, and is pleasantly shocked when the actual Sanz walks in front of him.
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