Jack in the Box, Carnivores
In a play on a sports report, Jack in the Box's mascot appears as "Jack Box," owner of the XFL (a short-lived football league) team the Carnivores.
Jack says that he thinks the team respects him -- as images play of him being chased and towel-snapped in the locker room.
Asked about changes he would make to the team, as a crew of swishy male cheerleaders (some overweight and wearing party hats) assembles behind him, practicing with the cheers, "shimmy, hips, shimmy, hips" -- Jack turns and grimly says "yes."
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inheriting an XFL team and planning on making changes to it, e.g. removing the male cheerleaders some previous 'Carnivores' owner had had and replacing them with
females. Rather, Jack has created a new team and the changes they are asking about are the changes from NFL practices. Jack is depicted as playing 'homoerotic' locker room games with his players and the fact that Jack has chosen to replace traditionally female cheerleaders with something he apparently prefers: men. Jack is not depicted as disapproving of the 'swishy' cheerleaders (and, seriously, if gays are so offended by the 'swishy' image, why do so many adopt that image in pride events? Face it, the image exists because it is perpetrated by some gays. Depicting that fact is no more offensive than depicting the fact that some people like hamburgers), but as having made the change himself. Far from being offensive, this commercial represents Jack coming out.