WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

DirecTV, Neighbor

Members:

2023 Television 60% Report A Problem

Brian Cox, from HBO drama series Succession, appears in this campaign as an Overly Direct Spokesperson and stands next to Jeff, a man who doesn't have the DirecTV service, forcing him to watch baseball at his "weird neighbor's house."

Jeff says cheerfully, "He's alright" but then the neighbor stares at him uncomfortably and says, "I love watching the game with you."

Jeff is suddenly very uncomfortable in a homophobic way.

Company
DirecTV
Brand
DIRECTV
Industry
Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlet
Television
Country
United States
Region
US National
Agency
TBWA Worldwide
AdRespect Themes

Homo-queasy

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