WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Unilever, Taste of Belonging/Swad Apnepan Ka

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This ad is meant to highlight the prejudice faced by transgender women in India. An elderly woman and her granddaughter are stuck in traffic in a taxi, when a person knocks on the window. "Oh! Those transgenders!" The woman says, dismissively, expecting to be asked for money. Still, she starts to hand her a bit of money but the person says no, and instead offers her and her granddaughter free cups of tea as a gift on a rainy day.

The woman, taken by the delicious tea, offers a blessing to the transgender woman.

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