WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Ford Motor Co., Very Gay Raptor

Members:

2022 Television 85% Report A Problem

Ford's Ranger Raptor Special Edition pickup truck got a comment on a Ford Europe social media post where someone homophobically said "Well... that's a cool car! -But that blue color is very Gay!! Hey Ford! Paint in BlackNGold or camo!"

So Ford went over the top in response, creating an actual "Very Gay Raptor" in real life and then this commercial.

Company
Ford Motor Co.
Brand
Ford Ranger Raptor
Industry
Automotive
Media Outlet
Television
Country
Germany
Region
Europe
Agency
in-house
AdRespect Themes

GLBT Inclusion

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