WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Mars Inc., Elton John

Members:

2018 Television 80% Report A Problem

A party of rappers is underway when the next up is...Elton John? The flamboyant star -- wearing a sparkly red jacket and red sunglasses -- sings his hit "Don't Go Breaking My Heart," which is completely out of step with the others.

Everyone curls their lips in disgust at the song.

Someone gives him a Snickers bar and he turns "back" into a young rapper, who performs more to the liking of everyone.

The tagline: "You're not you when you're hungry."

Company
Mars Inc.
Brand
Snickers
Industry
Packaged Foods
Media Outlet
Television
Country
United States
Region
US National
Agency
BBDO Worldwide
AdRespect Themes

Real GLBT Person

Insufficient Masculinity/Femininity

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