WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

San Francisco AIDS Foundation, New Vibrations

Members:

To the Marky Mark & Funky Bunch song "Good Vibrations," lots of quick, intimate images of same-sex and opposite-sex couples appears.

Words flash by, "joy, communication, pleasure, love, responsibility."

The tagline: "Use condoms. Get tested."

This ad and others from the San Francisco AIDS Foundation only aired in the organization's home city. It is an unfortunate reality that no major condom manufacturers, government agencies or any AIDS organizations have created national messages to the American gay community. Most traditional broadcast TV networks also will not carry such messages if condom makers wanted to air them.

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