WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Procter & Gamble Co., Coming Home

Members:

2019 Online Video 100% Report A Problem

Noting that 44% of LGBTQ people feel they cannot go home as their true selves, the Trans Chorus of Los Angeles sings the holiday classic “I’ll Be Home for Christmas.” Stories of various trans and gender nonconforming chorus members travel to their version of “home” for the holidays.

The closing line reads. "Whenever, where ever, however you come home, coming home should be beautifuLGBTQ."

Ellen DeGeneres premiered the ad on her show.

Company
Procter & Gamble Co.
Brand
Pantene
Industry
Personal Products
Media Outlet
Online Video
Country
United States
Region
US National
Agency
in-house
AdRespect Themes

Multiple Gender Expressions

Racial Diversity

Real GLBT Person

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