Müller, Mile High Club

A romantic couple is traveling on a plane. It's clear they want to join the "mile high club" (sex in the air) and so she sends him off to the toilet to prepare.... a few moments later (as he's getting undressed) she stands up to make her way there too.

The hostess comes down the aisle with a trolley and offers the woman some food, of which there is a Müller yogurt. So to get rid of the hostess, she takes one but proceeds to eat it. Meanwhile, the guy is ready and waiting in the lavatory. He's nude, leaning to the cubicle door listening for his woman to come along. The woman, however, is now reclined and enjoying the yogurt as seductive music plays, apparently having forgotten their plan.

By now, there is a long queue forming to the toilet and so the male flight attendant comes along and knocks to see if anything is the matter. Overly anxious, the man throws open the door and the steward is dragged in -- the two look at each other as a smile crosses the face of the crew member.

The tagline: "There is mile high love...and there is Müller love."

Müller has spent £10 million ($14 million) on this campaign in the UK.