WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Coca-Cola Co., I Love You, Hater

Members:

To the tune of The Beatles’ soundtrack “All You Need Is Love,” real athletes and artists tell their tales of being abused and bullied online, but each one answers the abuse with the message “I Love You.”

The ad includes Spanish LGBT activists David Perez and Marius Caralt about to embrace at an LGBT rally ("At least they won't reproduce"); male French pole dancer Nico Moldestein ("You left your balls in the locker room?"); large Spanish Olympic swimmer Rocío Velázquez ("Here comes the tsunami"); skinny Swedish surfer Liz Romer ("Toothpick for sharks"); English rapper Tyrus McKenzie ("Your songs are better on mute"); and female soccer team CE Sant Gabriel ("Women's soccer is a 90 min joke").

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