WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Unilever, Magnum Pride

Members:

2017 Television 100% Report A Problem

Magnum teamed up with the Gay & Lesbian Alliance Against Defamation (GLAAD) to create a rainbow-colored ice cream bar, available for June Pride month. Trans actress Laverne Cox helped promote the effort.

Unilever is making donations from sales to benefit LGBT advocacy organizations.

Company
Unilever
Brand
Magnum
Industry
Packaged Foods
Media Outlet
Television
Country
United States
Region
US National
Agency
in-house
AdRespect Themes

Gay Pride

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