WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Nike, Amazon Mother Leiomy

Members:

2017 Television 100% Report A Problem

This ad stars Bronx-born, Puerto Rican vogue artist Leiomy Maldonado, also known as the Wonder Woman of Vogue and Amazon Mother, was the first transgender dancer on America's Best Dance Crew in 2009.

A voiceover by trans artist Princess Ebony asks, "Hey Lei, what did you do to make your mark on this world? What mountains did you climb?" The ad shows Leiomi training, running, dancing with a crew in a studio, and voguing on stage in a crowded nightclub.

Company
Nike
Brand
Nike
Industry
Fashion/Apparel
Media Outlet
Television
Country
United States
Region
US National
Agency
Wieden + Kennedy
AdRespect Themes

Real GLBT Person

Trans Beauty

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