WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Seven Up Company/7Up Company, Thirst Getting Into the Act?

Members:

In this black-and-white illustrated ad, three men on a TV/theater stage are in Little Bo Peep-type outfits with short skirts and big, floppy hats, kicking their feet up Rockettes-style, with the headline, "Thirst getting into the act?" A woman laughs but hides her eyes with a folder.

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AdRespect Themes
User Comments
Freya Dixon
I love the bit at the bottom - "not hidden, but gone". Hidden? Well...

Andrea James
There was an extensive period after WWII where drag shows by straight guys and former sailors actually had touring productions. It was only later that people started getting really uptight about this.