WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Mars Inc., #onerainbow

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The narrator's words are also text on the screen, embellished with artwork, "Dear Pride in London, so this is kinda awkward, but we're just gonna go ahead and address the rainbow-colored elephant in the room. You have the rainbow, we have the rainbow and usually that's just hunky-dory.

"But this Pride, #onlyonerainbow deserves to the be the centre of attention. Yours. And we're not going to be the ones to steal your rainbow thunder, no siree.

"That's why this weekend, we're giving up our rainbow. But don't worry, we'll still be there to celebrate every colourful minute with you. We'll just be completely starkers while we do it." A rainbow unicorn underscores the point. "Have a great day, Pride."

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