IKEA International, Make A Fresh Start
Making a metaphor of bad relationships at their bottom, IKEA shows a series of unhappy situations.
The song warbles, "If you've...played...all the games we play, you played them yesterday, just walk away ... If you've proved all there is to prove, got nothing left to lose, just walk away, walk away..."
A man attending a wedding party finds his gal sneaking behind the bushes with another man, a wife hosting a dinner party watches as her husband has apparently snapped and unveils a buffet that includes time bombs. The last vignette has a woman who comes home to find the plumber's van parked in front of her home. She looks up and notices a flurry of the bedroom curtains.
She enters and sees the plumber's abandoned equipment in front of the stairs and goes up to investigate. She finds her husband as he's reopening the bedroom curtains and smiling at the plumber, who is sitting on the bed as he puts his socks back on -- implying that they'd just had sex.
Then in a corny song, accompanied by campy dancing by the actors with a disco ball, the singer rap sings, "When ya know it, you feel it, and there ain't no doubt about it. Your relationship is burned, no need to scream and shout it. Just pack up, ship out, find a place of your own. And for all your new things, you know where to come...Make a fresh start."
An alternative version simply shows the wife coming home to find her husband in the rose garden vengefully clipping off all the flowers with a stone face as he looks at her.
A 15-second bumper ad that can accompany the full ad shows the husband now living in a trailer and happily jamming down to music with headphones on. At the end, the plumber's truck pulls up -- indicating that their relationship has blossomed.
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